Phd. David de Matías Batalla - CMI Business School
 

Phd. David de Matías Batalla

Faculty and Research

Professor Phd. David de Matías Batalla

Education

  • PhD Business and Economics, Universidad de Alcalá
  • Expert Management Trends: Nurturing Innovation, Harvard Business School
  • Postgrade Digital Marketing, Universidad Europea Miguel de Cervantes
  • Master International Business Studies, FAU Erlangen Nürnberg
  • Bachellor Business Administration and Marketing, Universidad de Alcalá

Areas of Interest

  • Digital Marketing
  • International Marketing
  • Enterpreneurship

Biography

Doctor in Economics and Business Administration from the University of Alcalá (Cum Laude), Expert in Innovation from the Harvard Business School and Master in International Business from the FAU Erlangen Nürnberg. Expert in Marketing from the University of Alcalá and Digital Marketing from the Miguel de Cervantes University. He is currently specializing in Entrepreneurship at the University of Wharton. He has great knowledge and certifications in marketing tools from Google, Hubspot, Prestashop and Hootsuite, among others.

He has developed his entire professional career in marketing departments of large multinational companies such as Philips, Siemens and Adidas, has over 5 years of experience in the management of marketing and communication departments. He has held the position of Head of Marketing & Communication at the multinational company SilverStorm Solutions until June 2018, where he has been awarded with the prize for the Best Communication Strategy awarded by the prestigious business magazine CyL Económica (2017), Best Management of Marketing of CyL (2018) and finalist in the III Digital Competitiveness Awards of CyL Económica in the category of Best Company in Social Networks (2017). He combines his professional activity with the participation in different Congresses and Marketing Conferences at the national level.

After 10 years working for companies, he is currently an entrepreneur and as an independent develops his professional career in the field of teaching and training for various entities. He is the current Director of the University Master in Marketing Management and Commercial Management of the International University of Valencia, in addition to giving marketing classes in the MBA and the GADE and GECO degrees of this same university, activity that combines it with that of professor collaborator of the EAE Business School-Ostela. He also teaches MasterClass, Webinars, conferences and seminars for other institutions, being an opinion columnist in the magazines PuroMarketing and Entrepreuner de Latam.

Author of the books Marketing for companies of the XXI century, Digital Marketing for tourism companies (it leaves at the beginning of 2019), is in the preparation and publication phase for 2019 of two new titles: Digital Marketing for 21st century companies and Strategies of International Marketing.

He combines his teaching activity with research collaborating with the Ministry of Industry, Commerce and Tourism of Spain through the publication of articles in the ICE Bulletin, as well as supervisor in the Journal Universia Business Review, being a member of important scientific associations such as the Scientific Association of Economy and Business Management (ACEDE) and the Free Economy Association (AldE). He has participated in more than 10 Economics and International Business Conferences, being a Finalist in the Best Young Researcher Awards in Spain and Europe. It has more than 15 publications of scientific articles in some of the leading economic journals in Spain and the world, such as the Economics Journal. Finalist for Best Doctoral Thesis at the University of Alcalá (2018) and Finalist for the Knowledge Transfer Prize of the Social Council of the University of Alcalá.

Publications

Articles in Research Journals

  • de Matías Batalla, D. (2018). “España y Reino Unido, dos economías avocadas a entenderse tras el Brexit”, Boletín ICE, Revista Económica, 3101, 31-52.
  • de Matías Batalla, D. (2018). “Marketing para las organizaciones del s.XXI”, Ediciones Alcalá, 1ª edición, Madrid.
  • de Matías Batalla, D. (2016). “Características de las IJV realizadas por las multinacionales españolas: implicaciones, ventajas, dificultades y gestión de las mismas”, dentro del libro “Quinta Jornadas de Jóvenes Investigadores de la Universidad de Alcalá”, Servicio de Publicaciones de la Universidad de Alcalá,
  • de Matías Batalla, D. (2016). “La internacionalización de la industria alimenticia española. El caso de Ebro Foods”, Revista de Dirección y Administración de Empresa Universidad País Vasco, 23, pp. 36-52.
  • de Matías Batalla, D. (2016). “El sector exterior español resiste a la crisis económica. La pyme como factor clave para la recuperación”, Boletín ICE Revista Económica , 3081, pp. 43-61.
  • de Matías Batalla, D. (2016). “Características de las greenfield investment españolas. Una evidencia empírica”, Revista Galega de Economía, 25, 2.
  • de Matías Batalla, D. (2016). “The new paradigm of international production: The case of Spanish offshoring activities”, Economics Journal.
  • de Matías Batalla, D. (2015). “Evolución y análisis de la IDE española a través de la empresa multinacional”, Boletín ICE, Revista Económica, 3067, pp. 55-68.
  • de Matías Batalla, D. (2015). “Impact of the economic integration in the international economics structure. The case of international mergers and acquisitions of Spanish multinational firms”, Working Papers on International Economics and Finance DEFI. ISSN: 1696-6376.
  • de Matías Batalla, D. (2015). “Evolución y futuro de la IDE española. El papel de la empresa multinacional”, Documento de Trabajo FUNCAS, 765.
  • de Matías Batalla, D. (2015). “Spanish multinational firm and its internationalization process. Latin America as springboard to Europe and North America sovereign bond markets” Working Papers on International Economics and Finance DEFI, ISSN: 1696-6376.
  • de Matías Batalla, D. (2015). “¿Debe ser revisado el paradigma ecléctico ante las nuevas formas de hacer negocios internacionales?”, Boletín ICE, Revista Económica, 3060, pp. 39-50.
  • de Matías Batalla, D. (2015). “Impacto de las TIC en la forma de hacer negocios internacionales. Una revisión del paradigma ecléctico”, Serie de Documentos de Trabajo IAES, 01/2015, ISSN: 2172-7856.
  • de Matías Batalla, D. (2014). “ICT impact on internationalization. A critical review of the eclectic paradigm”, Journal of Socioeconomics Engineering, 2, pp. 16-24.

 

Books

  • de Matías Batalla, David (2018). “Marketing para las empresas del siglo XXI”, Editorial Alcalá
  • de Matías Batalla, David (2019). “Marketing Digital para empresas del sector turismo”, Editorial Editatum

 

Contributions to Congresses

  • 2018 Growth Hacking Marketing para pymes, Semana de Redes y Comunicación de Castilla y León
  • 2018 Gestión del Talento en las RRSS, Jornadas de empleo de la UEMC
  • 2017 Congreso Nacional ACEDE
  • 2017 XX Encuentro Economía Aplicada (Alde)
  • 2017 Seminario Internac. Casos de Estudio (ACEDE)
  • 2017 IX Workshop Estrategia Empresarial (ACEDE)
  • 2017 XIII Jornadas sobre Docencia Economía (Alde)
  • 2016 XIII Workshop Economic Integration (U. Jaume I)
  • 2016 VI Jornada de Jóvenes Investigadores UAH
  • 2016 Jornadas Economía Española (Alde)
  • 2016 Workshop on Relational Contracts (CUNEF)
  • 2016 XVIII Reunión Economía Mundial (SEM-UAH)
  • 2016 XIX Encuentro de Economía Aplicada (Alde)
  • 2016 XVII Jornadas de Economía Internacional (AEEFI)
  • 2015 XVIII Encuentro de Economía Aplicada (Alde)

 

Interviews 

  • Radio Program Cultura Emprende, “La automatización del marketing para emprendedores”