Dr. Silvia Egea Bas - CMI Business School
Profesora-Silvia-Egea

Dr. Silvia Egea Bas

Academic Background

    ⦁ Doctoral Degree in Information Science at Complutense University of Madrid (UCM).
    • Master’s Degree in Digital Marketing and e-commerce at EAE Business School.
    • Master’s Degree in corporate and marketing communication at Complutense University of Madrid (UCM).
    • Bachelor’s Degree in Journalism at Complutense University of Madrid (UCM).
    • Bachelor’s Degree in Audiovisual Communications at Complutense University of Madrid (UCM).

Areas of Interest

⦁ Corporate communication and public relations (PR)
• Brand and Corporate awareness
• Social media and content creation
• Communication and 360º marketing strategies in both digital and traditional media

Biography

Silvia Egea counts with a Doctoral degree or PhD in Information Sciences under the Business and Administration program for Information and Communication Companies issued by Complutense University of Madrid. In addition to the latter, Silvia also has a Master’s Degree in Digital Marketing and e-commerce by EAE Business School, as well as an additional Master’s Degree in Marketing and Corporate Communication by Complutense University of Madrid and a Bachelor’s Degree in Journalism and Audiovisual communication, also issued by UCM. In regards to her professional career, it has mainly focused on Corporate communication and awareness with more than 12 years of experience planning and supporting communication and 360º marketing strategies (both in traditional and digital media) for well known companies inside the service industry/sector, geared towards results and the improvement of customer experience.

Silvia has developed her profesional career at well known companies such as: Pepsi, Pullmantur, Europcar, Seur, Amazon, Groupon, Foster Hollywood y Domino`s Pizza, among others.
At the current date Silvia is responsible for Marketing and Communication Management at Clinical Trainers holding the position of postgraduate instructor as well as participating in various seminars and practical sessions at the University Master’s in profesional Multimedia Journalism issued by UCM.

Being passionate about new technologies, Silvia also develops her experience as a digital consultant in the areas of online reputation, community and crisis management. Silvia is versatile, creative, proactive and resolute with social skills, considerable analytical capacities and vocation to lead.

Publications

Libros

  • “Determinación sin límite” (Autoeditado, 2018).

    Ponencias y Congresos

    • Como reconocido experto en el sector de escuelas de negocios y educación ejecutiva a nivel internacional, desde 2010 ha participado conferenciante o panelista en congresos internacionales del sector de escuelas de negocios (AACSB, EFMD, CLADEA, UNICON y PRME). Su propósito es defefinir las escuelas de negocios y la formación directiva para el futuro y para la sociedad en general.