With the “Management of CSR communication in socially responsible companies” course, you will learn the relevance of Corporate Social Responsibility in the communication strategy of organizations. You will analyze the evolution of the concept and the benefits of its implementation to achieve a positive impact on societies.
In this CMI course, you will develop skills in an intensive way. All the contents are based on the latest trends and have been developed by Dr. José Manuel Martín Herrero, a research professor at CMI Business School, an expert in institutional communication, with more than 10 years of experience in the sector.
In the past, CSR was conceived as a territory reserved for non-profit organizations. During the 1980s, concern began to be generated about how companies made their profits. In the 1990s, various scandals led to the emergence of codes of conduct for companies to minimize the impact of their activities. These codes and other corporate demands will be addressed in this course to provide students with the latest trends and best practices in the field.
“Management of CSR communication in socially responsible companies” places emphasis on the student’s overall experience and development. To this end, it implements a specialized methodology and a syllabus composed of theoretical modules, a case method, and comprehensive self-assessment with personalized tutoring and continuous feedback from the professor.
- To understand the concept of Corporate Social Responsibility from its origin to the present day and to learn about its benefits in socially responsible companies.
- To learn about the background to the application of CSR in companies and its repercussions up to the present day.
- To learn about good practices in the implementation of CSR in the communication management of a company.
- Acquire tools and skills to develop a strategic plan for responsible internal and external communication in a company.
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