The “The strategic management of internal communication in organizations” course, analyses the integration of internal communication in companies from its beginnings to its transformation into a corporate strategy, focused on two-way communication between management and employees. Learn the best practices for organizing and managing information flows to deal with crises in an organization and achieve better development of talent and performance. 

In this CMI course, you will develop skills in an intensive way. All contents are based on the latest trends and have been developed by Dr. Cristóbal Táuler San Miguel, a research professor at CMI Business School, an expert in Responsible Communication and People Management.

“The strategic management of internal communication in organizations” emphasizes the student’s global experience and development. To do so, it implements a specialized methodology and a study plan made up of four theoretical modules, review and self-assessment exercises for each unit, a case method, and comprehensive self-assessment with personalized tutorials and continuous feedback from the professor.

Learn to understand the information flows within the company, diagnose the state of internal communication and generate a plan to manage it in order to obtain the objectives and results expected by the organization.  

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The course is aimed at people with management positions in companies, NGOs, members of public administrations, professionals, entrepreneurs, students, and in general, those who want to evolve in team management and develop their talents and potential to the maximum to manage human beings with a positive impact on society and nature.
  • Discover the origin, evolution, and current trends of internal communication and its competitive advantages.
  • Learn to develop an internal communication plan.
  • Acquire the necessary skills to manage internal communication in organizations.
  • Know the type of business crises and communication errors in critical situations.
  • Learn good communication practices in crisis management and elaborate the Crisis Management Plan.
The course has a duration of approximately 10 hours, which includes a theoretical part, a practical case study, and an evaluation test.
CMI courses feature specialized and advanced methodology that uses an adequate experiential combination of theory, practice, and case-based method. Providing training in decision-making, and monitoring the performance and development of students, through personalized tutoring and continuous performance reviews.
120 euros The price includes all course materials and an accreditation diploma.

Silvia Egea Bas

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